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September 17, 2009
My Favorite Ad of the Week
Advertisements succeed or fail on the effectiveness of their "tag line." Is it memorable? Does it cause the reader to read further? I loved this quirky tag line for a dating site that caters to the scientific crowd:
"Feel like an unpaired electron?"
[Physics Today September 2009]
Cute yet nerdy. Talk about targeting your audience!
Posted by hockey at September 17, 2009 10:44 AM